Social Trend Response
CONTENT CREATION
In April 2025, I noticed a trend on TikTok and Instagram that would be relevant to H-E-B.
not my house but I know my way around
This trend surfaced in early 2025 with various fandoms and brands engaging by using the phrase overlaid on top of images from TV shows, movies, video games, etc.
How is this relevant to H-E-B?
H-E-B serves millions of Texans and tailors each store to the community they are in. Loyal customers know their local store like the back of their hand, and this trend would allow them to engage with the brand in a way that is ownable.
